Good Moods. Bold Flavors.

Plain CHICKEN never stood a chance

8 rubs, barbecue sauces and finishing sauces, inspired by the Gulf Coast. Low on salt so you can use them properly. Hot enough to be interesting, never hot enough to be a dare.

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No ghost pepper, ever
Good vibes
Small batch

The eight JollyGringo'z Starting Lineup bottles lined up on a boat deck at golden hour

8bottles, one shelf

Low salt on purpose

Six blends at 10 percent salt or less. Season heavy.

Hot, never painful

Tops out at a medium. Heat that knows when to stop.

Tried and tested

A written formulation and a taste panel behind every bottle.

Made in small runs

Small batches, inspired by the Gulf Coast.

The whole range

8 flavour journeys. Not one of them tastes like another.

Every bottle takes you somewhere different, and it takes you there in three stages: what hits first, what carries the middle, and what it leaves behind. Every formulation was measured against every other one before it got a name, and where two came out close, one of them changed. The arc under each name is the journey. The bar beside it is the heat.

Build a pack, save 15%

THE DRY BLENDS

Six of them. Rubs, seasonings, a taco and a fajita blend, and one shaker that lives by the fryer.

6 products

Some Heat0 in cart

Gulf Coast Blackening

Deep and smoky rather than sharp, herby underneath, with a pepper build that keeps going after the bite.

Good on redfish, snapper, catfish and any firm white fish

Mild0 in cart

RiverKingz All Purpose Rub

Savoury and garlic led with a deep, almost meaty base. Barely any heat, goes on everything.

Good on everything, which is the brief

Some Heat0 in cart

Port A Shrimp Shack

Coastal and aromatic with a bright citrus lift and a warm finish. Boil seasoning that works dry too.

Good on fried and grilled shrimp, first and last

Medium0 in cart

Turnpike Smoke

Smoke three ways and no sugar at all - smoked paprika, chipotle and mesquite, built to sit on a brisket all night without burning.

Good on pulled pork, beef ribs, brisket and chicken quarters

Mild0 in cart

Beautiful Sunset

Bright and a little sweet where the others go smoky, built around dried orange peel and ancho chile for a warm, golden hour flavor.

Good on chicken, pork chops, shrimp, white fish and roasted vegetables

Medium0 in cart

Cold Water

Latin at its core and a little hotter, built around smoked paprika, ancho and chipotle, with dried lime zest for a bright, cold finish.

Good on chicken, pork, beef, shrimp and firm white fish

THE BARBECUE SAUCES

Tomato, mustard and fruit. Two of them, no two alike.

2 products

Medium0 in cart

Big Muddy Mango Smoke

Sweet and fruity up front, then a soft smokiness that settles in and stays put.

Good on pulled pork and pork shoulder

Medium0 in cart

Mobile Bay Mustard BBQ

Bright and tangy with a rounded sweetness behind it, and just enough heat to notice at the end.

Good on pulled pork, without question

Every bottle is 8 oz. Prices in US dollars, free shipping over $45. Ingredient lists open from the tile, and the full panel is on the bottle.

Build your own

Pick any four, one box

Nobody needs all 8 at once. Choose the four you will actually cook with this month, and take 15 percent off the lot.

15%off the box

$9 0

$12 0

Why we taste different

Three rules every bottle has to pass

Every blend is built to taste unlike every other blend we make. Not a little different. Different enough that you could pick it out blind. And it has to be delicious, which is the only test that decides whether a bottle ships.

10%salt, or less

Six blends at 10 percent salt or less. The shelf runs 30 to 50. Season heavy, still taste the food.

0ghost pepper, ever

Tops out at a medium. Heat that arrives after the flavour, not instead of it.

8fingerprints, none alike

Every blend measured against every other one before it got a name. If two came out like cousins, one changed.

Hover or tab through a shape to pick it out. Six axes, eight bottles, no repeats.

Gulf Coast Blackening Some HeatSmoke and paprika first, herbs underneath, a pepper build that stays.
RiverKingz All Purpose Rub MildRoasted garlic, a deep almost meaty base, barely any heat.
Port A Shrimp Shack Some HeatCitrus lift, celery and coriander, a warm finish after the lemon.
Turnpike Smoke MediumSmoke three ways and a chipotle warmth, with no sugar at all.
Beautiful Sunset MildBright and citrus led with a gentle ancho warmth, built around dried orange peel instead of smoke.
Cold Water MediumLatin and modern rock in one shaker: smoked paprika, ancho and chipotle for warmth, dried lime zest for a bright, cold finish.
Big Muddy Mango Smoke MediumMango unmistakably first, tomato and vinegar holding it, soft smoke.
Mobile Bay Mustard BBQ MediumSharp mustard tang from the first second, rounded sweetness behind.

Salt, by weightOurs 9 to 10%, the shelf 30 to 50%

Salt is the cheapest thing in a jar and it has no arc. Keeping ours under ten percent is what leaves room for a shape like that to exist at all.

The heat scale

Nothing here is a dare

Mild
Warmth rather than heat. You could feed it to anyone at the table and nobody would flinch.
RiverKingz All Purpose Rub Beautiful Sunset
Medium
A warm finish that arrives after the flavour, not instead of it. Where most of the range sits.
Turnpike Smoke Cold Water Big Muddy Mango Smoke Mobile Bay Mustard BBQ
Some Heat
A proper heat. Enough to notice on every bite and still eat a whole plate.
Gulf Coast Blackening Port A Shrimp Shack
Hot
The top of our scale, and it is where plenty of brands start. Nothing in the launch eight sits this high.
Nothing in the launch eight sits this high, and nothing ever will carry a ghost pepper.

Cook it with us

Six things we made with these bottles

Not the formulations, the dinners. What we actually cook with the range, written down the way we do it, including the parts that go wrong if you do them in the wrong order.

All the recipes

Oysters

Grilled Gulf Oysters

Straight onto the grate on the half shell. Butter, blend, and off the moment the edges curl. Any longer and you are eating something that used to be an oyster.

20 minutes Serves 4

Gulf Coast Blackening

See the recipe

Beef

Skillet Smash Burgers

Season the outside of the ball only, as it hits the griddle. Worked into the meat and left to sit, the salt turns the texture springy and sausage like. Press once, hard, and then leave it alone.

20 minutes Serves 4

RiverKingz All Purpose Rub

See the recipe

Pork

Mango Smoke Pulled Pork

RiverKingz goes on the shoulder the night before. The mango sauce goes on after the pull and never before, because the sugar in it will burn long before the pork is done.

9 hours Serves 8

RiverKingz All Purpose Rub

Big Muddy Mango Smoke

See the recipe

Chicken

Mobile Bay Mustard Thighs

Thighs, not breasts, because the mustard wants fat to hang onto. Rubbed and left uncovered in the fridge so the skin dries, then sauced in the last five minutes and given one turn under the lid.

40 minutes Serves 4

RiverKingz All Purpose Rub

Mobile Bay Mustard BBQ

See the recipe

Seafood

Blackened Redfish

The pan has to be properly hot before anything touches it, and the fillet goes in dry side down. Butter after, never before: it is the blend that blackens, not burnt fat.

15 minutes Serves 2

Gulf Coast Blackening

See the recipe

Shellfish

Port A Shrimp Boil

A quarter cup in the pot per gallon of water. Potatoes first, corn next, shrimp for three minutes at the very end, then the butter sauce over the whole tray and more blend across the top.

45 minutes Serves 6

Port A Shrimp Shack

See the recipe

The two founders in a golf cart on a Texas course

From the start

RiverKingz = JollyGringo'z

The JollyGringo'z is Landon and Chris. We met in high school and we have been friends and played music together for more than twenty five years. The other thing we have always had in common is cooking, and that is what turned into JollyGringo'z.

We love the Gulf Coast and we love good food. Most weekends one of us is at a grill or a stove trying something that may or may not work, and a lot of these bottles started life as an accident we could not stop eating.

That is pretty much how we do everything. Whatever we give our time to, we give it our all, and this business gets our best. If our name is on a bottle then we have cooked with it, tasted it, changed it and cooked with it again.

Beautiful SunsetPress play. Title track from the debut album by RiverKingz

Read our full story Visit RiverKingz.com

Wear it

The whole lineup, on a shirt

The starter drop: a tee, twelve tanks, a cap and two die cut stickers, including the new Latin Smoke and Gringo'z Brothers tanks. More styles coming as they are ready.

Shop all merch

Lineup TeeAcid wash black, $30

Lineup TankCream, $30

Lineup TankBlack, $30

Gringo'z Brothers TankCream, arched logo, $30

Gringo'z Brothers TankBlack, arched logo, $30

Gringo'z Brothers TankCream, angled logo, $30

On the house

Free phone wallpapers

7 of them, cut for a phone screen and built from the same artwork as the bottles. No email, no sign up, just take them.

Free. 1206 × 2622, sized for the iPhone 17 Pro and close enough on anything near it.

Got questions

Ask away

If it is not here, email us. A person answers.

How hot is hot, really?

The hottest things we make at the moment are Gulf Coast Blackening and Port A Shrimp Shack, and both are seasonings you can put on a whole fillet and still finish the plate. There is no ghost pepper and no reaper anywhere in the range, and there never will be. If a rub hurts, you stop tasting it, and then what was the point.

Why is your seasoning less salty than everything else?

Because a supermarket all purpose blend is 35 to 50 percent salt, which means you can only ever dust with it. Ours sits at 10. The savoury weight that the missing salt would have carried comes from tomato and mushroom powder instead. Put it on in handfuls, get a real crust, still taste the food.

What should I buy first?

RiverKingz All Purpose. It is garlic forward, low on salt and it goes on everything, so it is the one that earns its place fastest. Add Gulf Coast Blackening if you cook fish, Port A Shrimp Shack if you boil, and either sauce depending on whether you lean sweet or tangy.

Is any of it gluten free?

Five of our six rubs have no gluten source in them at all. Turnpike Smoke's mesquite smoked salt is packed on equipment that also handles wheat, so we do not call that one gluten free. Beautiful Sunset and Cold Water are new, and their supplier gluten check has not been done yet. The two sauces are vinegar based, but Mobile Bay Mustard BBQ carries Worcestershire and that still needs checking against the supplier spec before we put a claim on a label. We will not print one we have not verified, so ask and you will get a straight answer per bottle.

Do you ship?

Yes, and it is free over forty five dollars. Everything goes out in two business days. If a bottle turns up broken, tell us and a new one is on the way the same day, no photograph of the wreckage required.

Every question we get asked

Latest

What we are cooking, and what we are up to

The six JollyGringo'z Starting Lineup bottles on a boat deck off a turquoise sandbar

Launch

Meet the starting lineup: eight bottles, one shelf

Six rubs and two sauces made it out of the mason jar stage. Here is each one, what it is for, and where to grab it.

September 2026 5 min read

Behind the label

The night the bottles got names

Every formulation on the shelf started out as a number on a mason jar. Here's how five jars became five names, and why two of them almost didn't make it.

August 2026 4 min read

How we cook

Why we keep the salt under ten percent

Most rubs on a grocery shelf run salt-heavy because salt is cheap and it's the easiest way to make a blend taste like something. We went the other way on purpose.

July 2026 3 min read

All the news Read the blog

The good mail

Recipes, new drops and first dibs on the small runs

One email a month. New products, what to put them on, and the small batch runs while they are still on the shelf.

Plain CHICKENSTEAKBURGERSRIBSPULLED PORKPORK CHOPSFISHSHRIMPWINGSBRISKETTACOSFAJITASEGGSVEGGIES never stood a chance

Low salt on purpose

Hot, never painful

Tried and tested

Made in small runs

8 flavour journeys. Not one of them tastes like another.

THE DRY BLENDS

Gulf Coast Blackening

RiverKingz All Purpose Rub

Port A Shrimp Shack

Turnpike Smoke

Beautiful Sunset

Cold Water

THE BARBECUE SAUCES

Big Muddy Mango Smoke

Mobile Bay Mustard BBQ

Pick any four, one box

Three rules every bottle has to pass

Nothing here is a dare

Six things we made with these bottles

RiverKingz = JollyGringo'z

The whole lineup, on a shirt

Free phone wallpapers

Ask away

What we are cooking, and what we are up to

Recipes, new drops and first dibs on the small runs

Plain CHICKEN never stood a chance